Dynamic Campaign Tool - Partner Experience Designer
Reduced campaign creation time 60%
Problem
Partners were spending too much time creating and managing campaigns, with complex workflows and lack of real-time feedback. The existing campaign creation process was slow and didn't provide immediate preview of results. How might we design a dynamic campaign tool that reduces creation time while improving partner experience?
What I did
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Designed a new dynamic campaign tool that enabled partners to create and manage campaigns efficiently
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Created intuitive workflows that simplified campaign creation and reduced steps
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Implemented real-time preview capabilities that showed campaign results as partners designed them
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Designed streamlined processes with clear progress indicators and validation
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Improved partner experience by reducing friction and enabling faster campaign creation
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Conducted user research with partners to understand pain points and optimize workflows
My key contribution
Designed a new dynamic campaign tool that reduced campaign creation time by 60% and increased partner adoption by 45%.
Highlight:
I designed a new dynamic campaign tool with intuitive workflows and real-time preview capabilities. By streamlining the campaign creation process and providing immediate visual feedback, I reduced campaign creation time by 60% and increased partner campaign adoption by 45%.
Results & Impact
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Launched new campaign creation tool with improved workflows
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60% reduction in campaign creation time
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45% increase in partner campaign adoption
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Real-time preview capabilities for immediate feedback
Overview
Designed a new dynamic campaign tool that allows partners to create and manage campaigns with ease. Focused on intuitive workflows, real-time preview capabilities, and streamlined campaign creation processes.
To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of Booking.com.
How might we design a dynamic campaign tool that reduces creation time while improving partner experience?
How I structured the problem space to guide design decisions
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speed through streamlined workflows and reduced steps
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clarity through real-time preview and clear feedback
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efficiency through intuitive processes
Using user research with partners, I identified that the key was providing immediate visual feedback while simplifying the creation process.
Information Architecture
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Designing modular, scalable components that integrate across the product ecosystem
Approach
Benefits
- •Reduces technical debt through reusable components
- •Enables faster iterations and scalability
- •Creates enterprise-scale solutions
Navigating complexity through cross-functional collaboration
I worked closely with partners to understand their campaign creation needs and pain points, with product managers to prioritize features, and with engineers to design real-time preview and validation logic. I facilitated user sessions to gather feedback and observed campaign creation workflows to identify friction points. Regular syncs with stakeholders ensured the tool met partner needs.
Challenges and trade-offs
This project required designing intuitive workflows while providing real-time preview and maintaining flexibility for different campaign types.
Key Challenges and Solutions
Real-Time Preview Performance
Real-time preview needed to be fast and responsive, but rendering campaign previews could be computationally expensive. I designed a preview system that showed simplified previews in real-time with full preview available on demand, balancing performance with usefulness.
Simplifying Complex Campaign Creation
Campaign creation involved many options and configurations, but we needed to keep it simple. I designed progressive disclosure patterns where basic campaigns could be created quickly, with advanced options available when needed.
Supporting Different Campaign Types
Partners needed to create different types of campaigns with varying requirements. I designed a flexible system that accommodated different campaign types while maintaining consistent workflows and patterns.
What I learnt
Designing the campaign tool taught me that tool design is about reducing cognitive load, not just adding features. By providing real-time preview and streamlining workflows, we enabled partners to create campaigns faster and with less effort. The key was understanding that partners want to see results immediately and iterate quickly, so real-time feedback was crucial. This experience reinforced the importance of user research in tool design, where understanding actual workflows and pain points is essential for creating effective tools.
Feedback
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